Research of film trailers.

Another real life film i have analysed is "paranormal activity". This is a movie based on real life events, which follows a couple who believe that their house is haunted. They have used hand held camera's to record footage of the house to discover if there is anything in the house.

The trailer starts with a shot of the two characters to establish the characters which is a common convention of all trailers as it allows the audience to understand who is going to be in the movie. Also there is not a lot of background music in the begginning as it solely focus' on what the characters are talking about which is the situation they see themselves faced with.

During the trailer we see some of the footage they have recorded in the bedroom which shows us a snipet of the terror they face. This is where they have included the background music which blasts in. This instantly scares the audience as they aren't expecting it. Also, the music is very creepy and eerie setting the scene for the rest of the trailer.

We then see pop up's of reviews the movie has had, including "one of the scariest movies of all time" and "freaky and terrifying". These captions will draw in the audience and give them an insight into how good the movie will be. This is an essential part of most trailers, especially horror, as it shows the audience what type of horror it will be and will prepare them as they will know what reaction to expect.

Then a background music is introduced which sounds like a heartbeat. This will increase the tempo and create suspense. It will also represent someone's heartbeat when they are scared as it will get faster as they get more scared. This is a clever and vital part of the trailer as it will draw in the attention of the audience and will create a tension as they are expecting something bad to happen.
At the end of the trailer the music increases as does the tempo. This is another common convention of scary movies, as most of the action/scary parts happen towards the end. Therefore, at the end of the trailer the more will happen. It will also leave the audience wanting to know more, as they will leave the trailer on a cliffhanger, which will make them want to go and watch the movie at the cinema.

This trailer is simple but very effective. They have not used many special effects as they have used "real life footage" from a hand held camera. They have used music very productively as it creates the atmosphere of the trailer and gives the audience a clear perspective of what the movie will be about.