The first film that i have discovered is "The Haunting in Connecticut" which was filmed in 2009. This is described as a psychological supernatural horror film. The story is centered around Matthew who is being treated for a psychological disorder. His family rent a house near the hospital where they discover the house is haunted.
The trailer starts off with a happy tone, which will deceive the audience. This is a common convention of all horror movies as they want the movie to have a climax at the end. It also has a running background music which has an eerie feel to it which then changes to loud bangs and the sound of piano's playing. These intense impulses will leave the audience feeling like something bad is going to happen. It also sets the tone of the film, and creates an atmosphere for the audience. In all horror movies, there is a part where the music stops and you hear someone talking about something going wrong. This will alert the audience that it is starting to get scary.This scares the audience into believing that it is a really scary movie. This is a clever convention as they believe it is really happening to the characters.

Also clips that have been used demonstrate what the film contains are quick and edgy which don't give too much away about the film but tells the audience that bad things happen to the family and that something is haunting them. They use short snipets of information which is also a common convention of horror movies which we will use in our own film trailer. They use these to draw in their audience and to make them wanting to know more about the movie.

Over the music they have included a small amount of dialogue. This is where the characters are talking about the strange events that have been occuring. This is another common convention of horror films as they build up the suspense and gives the audience an insight into what the characters are like. One key part of the dialogue is when the children are praying. This is a very eerie and spooky convention which will make them feel frightened as they are praying for their lives. This will set the mood for the film.

They have used very little special effects in this trailer, as it is "based on real life events" therefore do not want to use fake imagry if they are convincing the audience that it is real. However they have used it on a couple of occasions when they have things coming out their mouths. This is to create the effect that the character is possesed and to show to the audience that the movie will be graphic.

The credits and intervals are to inform the audience about who has made it and about peoples reaction to the movie. Haunting in Connecticut was produced by " Lionsgate" and "Gold Circle" which are two well known institutes and will show the audience that the movie will be of high quality as they can relate back to their previous works. We then see a few flashes of phrases like " Based on a true story". This is a convention which i see as vital, as our own movie is based on a true story and by including this will make it ever more believable.

Towards the end of the trailer the music begins to get louder and more intense and the amount of scary things happen increases. This is a common convention of horror films as most of the scary action increase towards the end of the movie.

http://www.youtube.com/watch?v=MRJA3lN0xCQ